Whilst the days of the UK being an economy funded through export have long gone, the advent of the financial services industry in the United Kingdom remained in place from the 1980s.
A key transition from a Labour government to a Conservative regime with Margaret Thatcher in 1979 brought about one of the most seismic changes in British history.
Whilst her methodology left a fair bit to be desired, especially in the case of manual labour and the coal mines, Thatcher’s vision for financial services to succeed in the UK largely manifested.
The effective demolition of the construction companies forced working class people down different career paths and the relative increase in the lower middle classes in the UK has been inevitable.
Over 30 years on from this transition and with the UK having been ruled by the Conservatives, Labour and the Conservatives again currently, the country appears to be on the cusp of another trend in employment habits.
Digital Marketing Boom Continuing to Take Hold in the UK
Digital marketing has become seriously big business in the UK over the past few years, catching up with the likes of the USA and China in terms of the industry’s financial returns.
One of the major successes digital marketing has enjoyed in the UK is the development and accessibility of social media within Britain. Relevant and engaging content in the UK has become part of the new normal and platforms such as Twitter, Tik Tok and Instagram have boomed in popularity.
Consequently, the need to have efficient software such as the Movavi free mp4 video editor can be huge when it comes to content creation in the digital marketing landscape.
The congestion within the video editing marketplace has boomed and companies such as Blender and NCH are continuing to grow. A nation of skeptics, the UK were very slow initially to move to an online living style and as a consequence, digital marketing was a little slow off the mark.
However, the acceleration of the COVID-19 pandemic in the UK and the prolonged measures by Boris Johnson’s Conservative government, saw more people than ever before indulge in the digital landscape. Whether it be through the burgeoning developments in the online supermarket industry in the UK or the move to online shopping methods such as Amazon, the need for efficient digital Amazon marketing services has developed.
Combining the growing trend of social media users along with the more connected lifestyle in the UK has also seen more companies look to invest more heavily in their social media advertising campaigns. Digital marketing in the UK is by no means a new concept but was initially very London-centric, with only big companies situated in the capital utilising it to its full potential.
However, following the pandemic, more Brits than ever before are becoming reliant and familiar with the benefits of digital marketing.