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As a beauty business owner, you know the importance of keeping your customers happy. After all, a satisfied customer is more likely to return for repeat business and recommend you to others.
Capital Hair and Beauty recently surveyed 2,000 UK consumers on what drives them to leave reviews for hair, nail and beauty salons. They found that Norwich is the UK hot spot boasting over 660 top-rated salons – and a whopping 62% of consumers leave a review when a service is ‘good value.’
With this in mind – here are six tips on how to give your clients more value in the beauty business.
How Beauty Business Owners Can Provide More Value for their Clients?
Offer Customized Services
One way to provide your clients more value is by offering customised services tailored to their needs and wants. You can do this by having one-on-one conversations with them when they come into your salon or spa and getting to know who they are and what they’re looking for in terms of treatments and products. By taking the time to understand their needs, you’ll be able to provide them with customised services for a better customer experience that will leave them feeling pampered and special.
Use High-Quality Products
Whether it’s hair colouring or waxing kits – using high-quality products is a great way to show your clients that you care about providing them with the best possible experience. Make sure that all of the products that you use in your salon or spa are safe, effective, and free from harsh chemicals or other potentially harmful ingredients. This will help ensure that your clients feel comfortable knowing that they’re receiving treatments using only the best available products.
The atmosphere of your salon or spa can also play an important role in how much value you’re providing to your clients, as supported by 58% of Capital Hair and Beauty’s survey respondents who stated that they find value in an overall positive experience largely influenced by the atmosphere. Having a clean, inviting space where people can relax and enjoy themselves will go a long way towards making sure they have an enjoyable experience while visiting you. Taking steps such as decorating with soothing colours, playing relaxing music, and providing complimentary beverages can all help create an atmosphere where people feel comfortable and welcome.
Provide Additional Amenities
Providing additional amenities such as Wi-Fi, charging stations for phones/tablets, free magazines/books, etc., is another great way to show your clients that you care about their comfort and convenience while visiting your salon or spa. The evidence speaks for itself, as 27% of salon-goers sought value through receiving complimentary extras during their pampering session. These little added touches can make all the difference in how much value someone gets from their visit and may even encourage them to come back again.
Invest In Your Staff
Investing in training for yourself as well as any employees, is another great way of showing how much value you put into what you do for each client who walks through the door of your establishment. Capital Hair and Beauty’s respondents show that a substantial 41% value a high standard of customer service and friendly therapist personalities.
Such can be achieved through diversifying the techniques of your staff or attending seminars related to beauty treatments so that your business has up-to-date information on current trends in the industry. Doing this will benefit each customer and help build staff morale, leading us directly to our final tip.
Offer Package Deals & Memberships
Offering package deals or memberships for loyal customers is an excellent way of giving more value to your services. Effective deal offerings could include discounts on certain services if multiple treatments are booked at once (e.g., nail/hair combo).
Everyone loves a bargain, and good value showed to be the most prominent factor that salon goers look for, with 62% saying that good value would influence a positive customer review, helping to keep those returning customers coming back again and again.
In contrast, memberships could offer discounts on every service after a certain number of visits (e.g., 10% off every treatment after five visits). Having these options available will encourage people not only to get regular upkeep at a discounted rate but also build loyalty between themselves as well as each client who chooses one of these options – ultimately leading them back time & time again.
There are plenty of ways beauty business owners can increase customer satisfaction by giving their clients more value!