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Packaging trends have been rapidly changing in recent years. Though it is safe to say that some tendencies are definitely on the rise and are here to stay. In this article, you can discover some of the most influential packaging trends for 2022.
Don’t miss out on this opportunity to learn more about sustainable packaging design, storytelling, and personalization.
How does the right packaging help your business?
Your business’s success can be heavily influenced by how you choose to package your products. With the right packaging, you can make a great first impression every time and attract people instantly when they look at your packaging boxes and wrappings.
Sticking to a good packaging strategy can boost sales and win over countless loyal clients who share similar values with your brand.
Top 3 packaging trends of 2022
1. Sustainable packaging
In the next few years, we expect to see the sustainable packaging industry continue to grow. Sustainable business practices are becoming increasingly important in today’s market as clients demand eco-friendly products more than ever before.
Consequently, we foresee the use of recycled materials, edible components, plastic alternatives, and refill/reuse models will expand. Packaging designs are increasingly incorporating all-natural biodegradable, compostable, and recyclable resources in response to rising consumer awareness about packaging waste.
At the same time, brands will continue to focus on sustainability innovations. By adopting sustainable and eco-friendly packaging, companies are not only protecting the environment but also creating a positive image for their brand and contributing to their business’s success.
There is a greater emphasis on customization and personalization in 2022. Especially when it comes to packaging design. Adding custom touches to your goods shows the consumer you value them and care enough to take that extra step in presenting them with the best packaging possible.
Attractive design, smart material choice, and high-quality digital printing are at the core of tailored packaging. You should go for unique packaging that corresponds with a unified company branding strategy and meets client expectations. For example, good custom packaging is immediately recognizable when a product is on the shelf among competitor items and when displayed online.
Overall, personalization and customization are packaging trends that enhance customer relationships. They also contribute to delivering a superior customer experience and creating a loyal client base.
3. Brand storytelling
Storytelling is another packaging trend that is on the rise in 2022. In this age of online shopping, businesses are finding new ways to educate and connect with their customer base. For example, sharing a brand’s story has become an increasingly popular way to engage consumers.
Including key brand information on packaging is one way to do this. But you can also share details about your company’s history or mission, as well as your sustainability, health, and ethical values. It is essential to include a story on the packaging to allow consumers to understand what makes it unique.
What do they mean to businesses?
In 2022 packaging remains an integral part of a customer’s journey, for the purpose of enhancing the business and the product experience. Therefore, even small business must adapt early to the latest packaging trends as a way of keeping current customers intrigued while attracting new ones at the same time.
To learn how you can elevate and modernize your packaging and boost sales, reach out to the packaging professionals of PackLion. Seize the opportunity to catch up to the rising trends before your competitors and reap the benefits of being up to date with what customers are looking for.