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There are many different analytics tools you can incorporate into your business to improve your marketing efforts. That being said, there’s one particular tool you need:
Call tracking software.
Read below, where we take you through what this software is and why call tracking is a highly important component for your business.
What is call tracking software?
Call tracking software is an advanced analytics tool that helps you monitor, analyse, and control various aspects of your marketing. It achieves this through expert tracking of your customer calls, as well as giving detailed insights into your marketing campaigns.
For each customer call, the software can trace the specific marketing sources which generated this interaction. This can include the touchpoints visited by the customer before, during, and after they called.
The software uses dynamic numbers on your website, so every visitor journey can be traced in full, and the activities that funnelled them down can be identified. With visitor-level tracking, you can even see the journeys of visitors who ended a session on your website and then returned later on and made a call.
With this software, you’ll have the ultimate tool for analyzing your marketing performance and seeing what’s driving customer calls, helping generate leads and sales.
Why is call tracking important for your business?
Call tracking is an essential tool for your business due to the many benefits it can provide. This includes things such as:
Full marketing performance visibility
Call tracking offers complete visibility over your marketing performance, showing you how effectively each campaign, channel, and activity is driving calls.
The software will show you the precise number of visitors and calls generated from each campaign, so you can see the strengths and weaknesses of different areas in your marketing.
You can also get various other insights, including the ratio of callers to visitors, the click-through rate of your paid ads, the average time to conversion, and much more.
These expert reports can help you gain a full overview of your marketing. The more accuracy you have with this, the more effectively you can devise new strategies to boost your efforts.
Insights to enhance your campaigns
You can also use the insights from your software to enhance your campaigns and ensure they’re generating maximum conversions.
Once you identify which campaigns are receiving the most engagement, you can do two key things.
- Firstly, you can develop these activities further to increase the leads and sales produced by these campaigns – whether this is to build upon the campaign or add additional content, for example.
- Secondly, you can take elements from these campaigns and replicate them in any new activities you create. This can make sure your new ideas are based on the successful aspects of your other campaigns so they also produce high numbers of conversions.
Evidence to re-direct your marketing budget
Call tracking can also provide evidence for where and how you should be directing your marketing budget.
These data-driven insights can pinpoint certain areas in your marketing which are most profitable, and should therefore be receiving more resources. For instance, this could be your paid ads which are producing significant conversions.
On the other end, you can identify the campaigns which are not bringing much value to your business, and you can withdraw investments from these places.
This can help you maximise your cost-efficiency and decrease wasted spend on your campaigns, resulting in a lower cost per lead for every activity.
Now you can see why call tracking can be such an important tool to include in your business, so make sure you contact an expert provider now to start experiencing these benefits.